When the Marshall Fire tore through neighborhoods in Boulder County in the winter of 2021, it destroyed over 1,000 homes and left thousands more with lingering damage. But the loss wasn’t limited to flames. Many homes that remained standing were still uninhabitable due to severe smoke infiltration.

After building some of the most technically advanced and well crafted homes in the Boulder area, we unveiled a new brand identity this month. Here’s a short conversation with founder Matt Brill to talk about the thinking behind the rebrand and what it signals about where the company is headed.

When an architect across the street from one of our projects called us, she said “I’ve been noticing the attention to detail and how clean the job site is. I might need your help with something.”